"Credit for All" explores Brazil's groundbreaking credit system that offers low-interest loans to marginalized communities, focusing on Márcio Alaor’s journey from humble beginnings to reshaping financial inclusion and boosting the national economy.
| Duration |
50 minutes
|
|---|---|
| Film Type | |
| Secondary Genre |
Biography, Educational
|
| Primary Genre | |
| Language |
Portuguese
|
| Country of Origin |
Brazil
|
| Category |
"Credit for All" follows the development of an innovative credit system in Brazil that offers low-interest loans to disadvantaged individuals, fostering increased consumption and investment.
The narrative centers on Márcio Alaor, who begins his career in a humble position and rises to become vice president of a prominent bank. He plays a crucial role in implementing a credit system tailored for Brazil's lower-income classes, expanding access to financial services in remote and underserved regions.
The film highlights the stark contrasts within Brazil through powerful imagery and personal testimonies, showcasing the positive impact of the credit system on both individuals and the national economy.
Key Team
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Unique Selling Points:
- Innovative Financial Model: Highlights a groundbreaking credit system designed to provide affordable loans to marginalized communities.
- Compelling Personal Story: Focuses on the remarkable journey of Márcio Alaor from humble beginnings to a pivotal role in shaping Brazil's financial landscape.
- Visual Impact: Utilizes powerful imagery reminiscent of Sebastião Salgado to contrast Brazil's economic disparity and the positive change brought by the credit system.
Target Audience:
- Primary: Adults interested in economics, social policies, and sustainable development.
- Secondary: Students and professionals in economics, business administration, and social sciences, as well as NGOs and financial institutions.
| Shooting Locations |
Belo Horizonte
Rio de Janeiro
São Paulo
|
|---|---|
| Keyword |
Economics
|
| Contact Link |