| Film Type |
Feature Film
|
|---|---|
| Duration |
97 minutes
|
| Genre |
Coming of Age, Musical Drama
|
| Primary Age Group |
Young Adults (18-24)
|
| Language |
English
|
| Shooting Locations |
Bucharest
|
| Country of Origin |
Romania
|
Lexi tells the story of a 19-year-old girl, Lexi, who faces a harsh life filled with challenges, poverty, and struggle. Despite her circumstances, she possesses extraordinary musical talent, spending her free time pouring her heart into lyrics and melodies in her precious notebook. With an opportunity on the horizon a crucial meeting that could change her life forever, Lexi prepares to present her music to an industry heavyweight. However, disaster strikes when she loses the notebook, her most valuable possession.
By a twist of fate, Lexi suspects that her notebook has ended up in the hands of Zen, an arrogant superstar who dominates the trap music scene. Known for his larger-than-life persona and fame, Zen and Lexi couldn’t seem more different. Yet, as they cross paths and the Universe weaves its own narrative, the two are forced into a journey that challenges both their perceptions. As Lexi and Zen’s worlds collide, they discover an unexpected bond. Despite their outward differences, they are drawn together not just by music, but by the shared emotions that drive their creativity. But as their connection deepens, a powerful figure from Zen’s past threatens to tear them apart, putting everything they care about music, love, and their futures at risk.
Key Team
Director: Catalin Dascalu, Oleg Oz
Producer: Alina Todasca
Screenwriter: Catalin Dascalu
Director of Photography: Oleg Oz
Audience and Demographics
The primary audience for Lexi spans from teenagers to young adults, aged 16-30, particularly those who are passionate about music, emotional stories, and romance. This demographic is deeply engaged in social media, making them likely to follow stars like Iuliana Beregoi and other actors with strong social media presence. The film will resonate with fans of contemporary pop culture, especially those interested in music-driven narratives like A Star is Born and La La Land.
Geographic Targeting
Due to its universal themes of love, music, and self-discovery, it has potential to attract audiences across Europe and international markets that appreciate coming-of-age stories.
Unique Selling Points
- Star Power: Iuliana Beregoi, a beloved singer and influencer from Romania and Moldova, leads the cast, bringing her massive fan base to the project.
- Musical Focus: The film’s soundtrack, featuring original songs written by Lexi (in the narrative) and performed by the cast, is a central selling point, blending drama with vibrant musical sequences.
- Social Media Appeal: The cast includes actors with significant social media followings, ensuring built-in promotion and engagement from the film’s target audience.
Celebrity Involvement
Iuliana Beregoi, one of the most influential young artists in Romania and Moldova, headlines the cast. Known for her incredible voice and connection with fans, her involvement guarantees a strong fan base following the film. The film will also feature actors with large social media followings, providing additional star power and promotional reach.
Similar Films
Lexi can be compared to films like A Star is Born and La La Land for its strong emphasis on music and romance. It also echoes the themes of 8 Mile, focusing on a young protagonist trying to break into the music industry, and The Fault in Our Stars for its emotional intensity and youthful love story.
Release of Film: Projected Release
The film is projected to release in the fall of 2025, positioning itself for film festivals and potential awards, followed by a broad distribution in the winter season.